8 Startups That Owe Their Success to Ruby on Rails




Ruby on Rails is an established, battle-tested technology that served as an excellent framework for software developers. But what’s the secret behind the success of Rails? One good reason is that ever since it appeared on the tech scene, it’s been part of projects launched by companies that have become some of the fastest-growing and largest startups we’ve ever seen.

Read on to find out why startups choose Rails and discover the most spectacular success stories of companies based on RoR.

Why do startups pick Ruby on Rails?

There are many reasons why Ruby on Rails has become such a critical technology for startups that want to transform their business ideas into applications and saleable products quickly.

But these 3 features make RoR incredibly successful among startups:

  • Efficiency – Rails includes many tools, plugins, and modules that allow developers to save plenty of time and avoid writing boilerplate code. Rails teams build applications 30–40% faster than teams with a different technology stack.
  • Scalability – it’s easy to scale up applications built with RoR to match the constantly evolving business need or unpredictable events. Moreover, if you’re creating a product for a large user base, Rails helps to ensure that once it kicks off, it can cope with all the visitors.
  • Cost-effectiveness – Rails is an open-source framework distributed under the MIT license, so you don’t need to spend any money on the framework. RoR is surrounded by an ecosystem of fantastic free tools that speed up the development process and let your team focus on what matters most – the value your product brings to end-users.

Now that you know why so many startups are choosing Ruby on Rails as part of their stack, here are 8 startups that became successful using Rails.


  1. Twitter
  2. Airbnb
  3. Groupon
  4. Github
  5. Shopify
  6. Basecamp
  7. Ask.fm
  8. Couchsurfing